Total Specific Solution acquires a controlling stake in WEBCentric (Price2Spy), a global provider of price analysis software

May 18, 2022 Serbia
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Total Specific Solutions ("TSS") has signed a definitive agreement to acquire a controlling stake in WEBCentric d.o.o. and the current owner will continue to lead the business and will remain a shareholder. The closing of the transaction will take place on 1 June 2022. WEBCentric is a Serbian software company that owns Price2Spy, an online price monitoring, pricing analytics, and repricing tool used internationally. This is TSS’s first acquisition in Serbia and the first online pricing tool designed specifically for eCommerce professionals worldwide. WEBCentric is a global software provider that specializes in eCommerce application development and the general e-business development area.

Price2Spy is a specialized online tool based on four main mechanisms (price comparison, price change alerts, pricing analytics, and repricing). It provides essential aid in everyday pricing operations (an email alert each time it detects a price or availability change) and strategic decision-making. The tool is designed for online retailers, brands & manufacturers, and distributors, helping them stay competitive with their pricing in today's online eCommerce world. It gives users, for example, detailed pricing comparison reports, automatic price change email alerts, potential profit gains/pricing adjustments, and more. In recent years, WEBCEntric has diversified its activities by adding 2 more SaaS products to its portfolio: JustLikeAPI (service for capturing online reviews) and BotMeNot (service for measuring a website’s vulnerability to scraping bots).

Daniel Lar, Managing Director at TSS: "We are pleased to welcome our first Serbian company, WEBCentric, with its solution Price2Spy, to TSS. Price2Spy is an international price analysis solution with customers around the world. Miša Krunic started the company in 2005 and the online platform in 2011. The eCommerce business is highly competitive, and back then, there was no easy way to monitor the prices online, so Price2Spy was developed to fulfill this need in the market. It is a real customer-centric company and thus a good match with our TSS approach. It started with three customers back in 2011 and now has hundreds of customers in many different countries, which is impressive. It made the company a perfect candidate to start a collaboration based on mutual ownership going forward, where Miša will stay on as a shareholder of the business.
I am looking forward to working with Miša Krunic and the people at WEBCentric / Price2Spy."

Miša Krunic, Managing Director of WEBCentric: "Back in 2011, we started Price2Spy out of pure necessity – we needed to monitor our competitor’s prices, and there was no good tool on offer. Over time, we have listened to our clients and continuously innovated the platform. eCommerce professionals across the globe want to know how their competitors price their products online. Being part of an international software group gives us the backing to further extend the foothold of our platform. As part of TSS, we expect to gain access to a myriad of best practices needed to take our business and organization to the next level.”

WEBCentric d.o.o. (Price2Spy)
WEBCentric is a software development company with 3 unique SaaS products (Price2Spy, JustLikeAPI, BotMeNot). Price2Spy, the largest of the 3, is the online pricing platform that was launched in 2011. Price2Spy has more than 700 clients across the globe, of all sizes, from all sorts of industries. The company is located in Belgrade, Serbia. Share: